Pricing
Priced on drafts, not seats
You're a founder, not a sales floor. Paying per seat makes no sense, and paying per contact just rewards spraying. A draft is the one unit where our cost and your value move together.
Dossier
Understand your market. No outreach commitment.
$49/mo
- 1 market Pain Dossier
- Monthly refresh
- Verbatim quotes + source links
- Competitor attribution
The wedge. Useful even if you never send an email.
Starter
One product, one segment, real outreach.
$149/mo
- Everything in Dossier
- 1 segment
- 500 enriched prospects
- 200 drafts / month
- Batch approval + export
Enough volume to learn whether the angle works.
Growth
Multiple segments and enough volume to prove one.
$399/mo
- 3 segments
- 2,000 enriched prospects
- 1,000 drafts / month
- Signal detector library
- Attribution dashboard
The tier most customers settle on.
Agency
Run this for ten clients at once.
$999/mo
- 10 client workspaces
- White-label dossiers
- 5,000 drafts / month
- Priority support
The primary ICP. One motion, many end products.
Overage on drafts at ~$0.10 each. No per-contact fee, no seat count, no annual lock-in.
Compare
What's in each tier
The human approval gate is in every tier, including the cheapest. It isn't a feature we can upsell — it's a boundary in the system.
| Feature | Dossier$49/mo | Starter$149/mo | Growth$399/mo | Agency$999/mo |
|---|---|---|---|---|
| Market intelligence | ||||
| Market Pain Dossier | 1 market | 1 market | 3 markets | 10 markets |
| Dossier refresh | Monthly | Monthly | Monthly | Monthly |
| Verbatim quotes + source URLs | Included | Included | Included | Included |
| Competitor attribution | Included | Included | Included | Included |
| White-label dossiers | Not included— | Not included— | Not included— | Included |
| Prospecting and outreach | ||||
| Segments | — | 1 | 3 | 3 per workspace |
| Enriched prospects / month | — | 500 | 2,000 | 10,000 |
| Drafts / month | — | 200 | 1,000 | 5,000 |
| Signal detection per prospect | Not included— | Included | Included | Included |
| Batch approval queue | Not included— | Included | Included | Included |
| Export to your own sender | Not included— | Included | Included | Included |
| Signal detector library | Not included— | Not included— | Included | Included |
| Attribution dashboard | Not included— | Not included— | Included | Included |
| Workspace and support | ||||
| Client workspaces | 1 | 1 | 1 | 10 |
| Team members | Unlimited | Unlimited | Unlimited | Unlimited |
| Overage per draft | — | $0.10 | $0.10 | $0.10 |
| Support | Priority | |||
Scroll for the full table
The unit
Why we meter drafts
Our cost structure decided this, not a pricing workshop.
Discovery
~$0
Self-hosted crawling. Charging for list size would only reward spraying.
Pain dossier
~$3
Per segment, then amortised across every prospect in that market.
A draft
~$0.02
The dominant variable cost — and the only place value and cost agree.
Growth costs us roughly $39 a month to serve at full usage. We're telling you that because a healthy margin is what lets us cap your overage and refuse your money when outbound is the wrong channel for you.
Pricing questions
What counts as a draft?
One generated email that has cleared the specificity rule and landed in your approval queue. It counts when it is generated, not when it is sent — generation is what costs us money. Rejecting a draft still consumes it. Editing one, or exporting the same draft twice, does not.
Can I change plans?
Any time, in either direction. Upgrades take effect immediately and are prorated; downgrades take effect at the end of the current period so you keep the allowance you already paid for. No annual lock-in, no cancellation call.
Do unused drafts roll over?
No, and that is deliberate. Rollover encourages people to bank a quarter's allowance and then fire it all off in one week — which is exactly the behaviour that burns a sending domain. If you consistently use half your allowance, downgrade. We would rather have you on the right tier than quietly overcharge you.
What happens if I go over?
Overage is roughly $0.10 per draft, about five times what it costs us to produce one. You set a hard cap; generation stops there rather than surprising you on the invoice. Nothing is ever sent without your approval regardless of what you have paid for.
Why not per seat, or per contact?
Per seat is wrong because our buyers are solo founders and small agency teams — you would just share a login. Per contact is worse: discovery is nearly free for us, so pricing it would push you towards bigger lists and vaguer emails. Drafts are the one unit where our cost and your value move together.
What if outbound isn't right for my price point?
Then we will say so at onboarding rather than sell you a subscription. Under about $50/mo ACV the arithmetic of cold email rarely closes, and if your market leaves no public traces — no reviews, no forums, no reviewable competitors — there is nothing to mine. In both cases we route you to the $49 Dossier tier and tell you to use it for positioning and content instead. Honest routing is cheaper than a refund and a bad review.
Is there a free trial?
You get a free Pain Dossier of your market before you pay anything, and it is yours to keep whether or not you continue. That is the trial: a real artifact rather than fourteen days of hoping you find time to evaluate something.
Start at the bottom of the ladder.
Take the free dossier first. If your market has nothing worth mining, you'll know in days and it will have cost you nothing.
Free · no card · yours to keep