Features
Discovery, enrichment and sending are table stakes — every competitor has them. What nobody else sells is a market’s complaints in its own words, and a fact about each company that makes the email worth opening.
The shape of it
Numbers from a real run: a single SEO-agency segment, first fortnight. Watch where the volume falls away — and which step is a person.
Product & ICP
1 URL in
Discovery
2,400 found
Enrichment
780 verified
Signal scan
190 signalled
Pain mining
3 themes
Drafting
190 drafts
You approve
50 read by you
Send & learn
replies in
Worth a page of their own
Everything else is plumbing done properly. These three are why the emails get answered.
Competitor reviews and community threads, clustered into ranked themes with the exact sentences people used and a link back to each one. Costed per market, not per prospect — one dossier serves every draft in that segment.
Deterministic detectors scan each company for what is verifiably true today: a competitor’s script on their site, a role posted nine days ago, a two-star review they left in March. Every match stores a URL, the exact text and the date.
Fifty drafts at a time, each with its evidence beside it. Read, edit, approve or reject. The drafting workflow physically ends at this queue — it contains no send code, so there is nothing to misconfigure.
The inventory
No module here exists to pad a comparison table. If it is listed, it is load-bearing for one of the eight steps above.
Paste a URL. Get positioning, named competitors and three to five candidate segments — as a proposal you edit, not a decision made for you.
Seven source adapters fan out in parallel and checkpoint as they go, so a restart never redoes work and one failing source never takes the run down.
Finds the address, checks it is real, and records the attempt so the same contact is never scraped twice.
What is true about this specific company, right now — and a URL that proves it.
What the whole market is angry about, verbatim, attributed and sourced. The flagship, and sellable on its own.
Drafts composed from this prospect’s signal, this segment’s verbatim pain and your product’s value props. Prospects with no citable fact are routed aside, never blended into a batch.
Fifty drafts, their evidence beside them, and a person reading every one. There is no send-all button and no setting that removes this step.
Rules that reject rather than rewrite. Suppression is re-checked inside the same transaction as the send, because time passes between drafting and sending.
Approved batches go out through your own Instantly or Smartlead account. We deliberately do not own your domain reputation.
Reply rate, positive rate and cost per booked meeting. Open rate is omitted by design — Apple’s privacy proxy turned it into noise.
Where your buyers actually post, ranked by density, pain volume and how hard the moderators are. For segments where cold email is the wrong channel, this is the answer instead.
Multi-tenant from the first commit. Isolation is enforced by Postgres itself, not by remembering to add a WHERE clause.
Enforcement
Every outreach tool claims personalisation. Two of ours are constraints rather than intentions, which means they hold on the worst day as well as the best.
No fact, no draft
-- drafts table
cited_signal_id bigint NOT NULL
REFERENCES signals (id)
A draft that cannot point at a real, dated, sourced observation about that prospect cannot be saved — let alone sent. It is a foreign key, not a prompt and a good intention.
No send without a person
-- draft generation, final node
compliance_gate → END
no send path exists here
Drafting ends at the approval queue. Sending is a separate workflow that only an approved batch can trigger, so there is no toggle anywhere that turns you into an auto-blaster.
Full mechanics in the how it works walkthrough.
Tell us your product and we'll mine your market's public complaints — ranked, quoted and sourced. Useful whether or not you ever send an email.
Free · no card · yours to keep