Skip to content
NewFree Pain Dossier for your market

Know why they'll buy before you email them.

Point LaunchLens at any product. It finds your buyers, mines what their market is actually complaining about — in their own words — and writes outreach that cites a real, dated fact about each prospect.

No credit card · Your dossier is yours whether or not you buy

batch #14scanning
Step 1

Point it at any product

northwind-seo.co.uk
crawled /reports
crawled /pricing
crawled /case-studies

Detected script[src*=semrush]

Every draft cites something real. If there's no fact to cite, we don't write the email.

The problem

Nobody replies to
“companies like yours”.

What everyone sends

“I noticed you’re a marketing agency and thought you might be interested in our platform…”

~1–2% reply

What LaunchLens sends

“You’re still running SEMrush’s widget on /reports — and 41 people publicly complained that those reports are unreadable to clients.”

~6–12% reply

How it works

From a URL to a paying customer

Five steps. Two of them are the reason this works at all — and both are on that list because a human is still in the loop.

Step 1
yourproduct.com
/pricing
/reports

Point it at your product

It reads your site and builds your ICP. One URL — no onboarding questionnaire.

Step 2
script[src*=semrush]
"unreadable to my client"
× 41

It finds a reason to write

A verified contact, a public signal about them today, and a verbatim complaint from their market. No fact to cite means no email.

why it works
Step 3

50 per batch

You approve every batch

Fifty drafts at a time — small enough that you actually read them. Nothing sends without your click.

why it works
Step 4

1,700 → 140 → 3

It sends, then learns

Replies feed back in: which signals earned answers, and which themes to stop using next batch.

The honest numbers

What one campaign actually yields

Most tools show you the top of this chart. Watch where the numbers stop falling.

yourproduct.com

Companies found

across every source that lists them

0

Verified contacts

real addresses, checked

0
−68%

Carrying a signal

something true about them today

0
−35%

Drafts written

each citing that signal + a verbatim

0
all kept

You approve

in batches of 50 you actually read

0
all kept

Replies

from people who felt understood

0
−92%

Paying customers

in about five weeks

0
−98%
What makes it workWhere you take over
The wedge

Your market is already telling you what it hates.

Every competitor you have is sitting on a pile of public reviews. Every buyer you want is complaining in a forum somewhere. LaunchLens reads all of it, clusters it into themes, and hands you the exact sentences people used — with a link back to each one.

  • Ranked by how often and how angrily it comes up
  • Attributed to the competitor it's about
  • Verbatim quotes, never paraphrased
  • Refreshed monthly so you see themes emerging

Pain Dossier · UK & US SEO agencies

41×

Reports nobody can read

“Technically correct and completely unreadable to my client.”

Trustpilot · Mar 2026

28×

Per-keyword pricing punishes growth

“We got charged more for succeeding. That's a strange incentive.”

r/bigseo · Feb 2026

19×

No AI-search coverage

“It tracks Google beautifully and ChatGPT not at all.”

Clutch · Apr 2026

Signal engine

Facts, not guesses.

We scan each company for what is verifiably true right now — the competitor script on their site, the role they just posted, the review they left. Every signal stores a URL, the exact text, and the date it was found.

// stored with every signal

evidence_url : "…/reports"

evidence_text: "script[src*=semrush]"

detected_at : 2026-07-22

Human gate

Nothing sends itself.

Drafts arrive in batches of fifty with their evidence beside them. You read, edit, approve or reject. There is no “send all” button and no setting that turns the gate off — it’s a boundary in the system, not a preference.

Approved
42
Edited
6
Rejected
2

Everything in the box

Twelve modules. One flow.

A URL goes in one end. A customer comes out the other. Two steps do the heavy lifting — and one of them is you.

Product & ICP

Who buys it

Discovery

Find them

Enrichment

Reach them

Signal engine

What's true today

Pain intelligence

What they hate

Analytics

What earned money

Sending

Your own tool

Batch approval

You decide

Compliance

Blocks bad sends

Message studio

Say it in their words

Underneath it all

Community & contentsoon

Reach them where they gather

Platform

Isolated data, metered usage

The two that make it workWhere you take over

The maths of being specific

Sends required to reach roughly three paying customers. Same product, same market — the only variable is whether the email says something true about the person reading it.

Generic outreach

~0

sends · ~30 weeks · likely a burned domain

Signal-cited

~0

sends · 4–5 weeks · reputation intact

Ranges, not promises. A bad market beats a good process every time.

Who it's for

And who it isn't

Your deal size decides the motion. We'd rather route you correctly at signup than refund you in month two.

Under $50/mo

Use it for positioning

Cold email rarely pays for itself at this price. Take the dossier and channel map — we'll tell you that honestly instead of selling you a seat.

$50 – $500/mo

The sweet spot

The full loop: discovery, signals, dossier, drafts, approval, send. This is what LaunchLens is built for.

$500 – $5k/mo

Signal-triggered

We surface the accounts and the evidence; your team writes the final mile and multi-threads the account.

Over $5k/mo

Research engine

Twenty named accounts, deep dossiers, humans on everything. Use us for intelligence, not volume.

Pricing

Priced on drafts, not seats

You're a founder, not a sales floor. Paying per seat makes no sense — and paying per contact just rewards spraying.

Dossier

Understand your market. No outreach commitment.

$49/mo

  • 1 market Pain Dossier
  • Monthly refresh
  • Verbatim quotes + sources
  • Competitor attribution
Start with a dossier

Starter

One product, one segment, real outreach.

$149/mo

  • Everything in Dossier
  • 1 segment
  • 500 enriched prospects
  • 200 drafts / month
  • Batch approval + export
Start free
Most popular

Growth

Multiple segments and enough volume to learn.

$399/mo

  • 3 segments
  • 2,000 enriched prospects
  • 1,000 drafts / month
  • Signal detector library
  • Attribution dashboard
Start free

Agency

Run this for your clients.

$999/mo

  • 10 client workspaces
  • White-label dossiers
  • 5,000 drafts / month
  • Priority support
Talk to us

Questions worth asking

Is this just another cold email tool?

No — and the difference is enforceable. A draft cannot exist in our database without a foreign key to a real, dated, sourced fact about that specific prospect. Tools that blast templates can't make that guarantee because nothing stops them.

Where do the pain quotes come from?

Public reviews of your competitors on Trustpilot and Clutch, plus the communities your buyers actually post in. Every quote stores its source URL, so you can click through and read it in context before you ever cite it.

Does it send email automatically?

Never without you. Drafts land in an approval queue in batches of 50. You read them, edit them, approve or reject. Approved batches export to your own sending tool — we deliberately don't own your domain reputation.

What if my market has nothing public to mine?

Then outbound is the wrong channel for you, and we'll say so at onboarding rather than sell you a subscription. That's a feature. A GTM tool that admits when its own channel is wrong is worth more than one that doesn't.

How is my data isolated from other customers?

Row-level security in Postgres, enforced by the database itself rather than by application code, with an automated cross-tenant test on every deploy. Your prospect lists are never visible to another organisation.

How long until I see replies?

Realistically: a dossier in days, your first approved batch inside two weeks, and meaningful reply data three to five days after that. Roughly 1,700 well-targeted, specifically-cited sends tends to produce a few paying customers — versus around 12,000 generic ones.

Start with the dossier.

Tell us your product and we'll mine your market's public complaints — ranked, quoted and sourced. It's useful whether or not you ever send a single email.

Free · no card · yours to keep