For agencies
You already run GTM for other people.
SEO, marketing and dev agencies of 5–50 staff are who this was built for. You do the motion daily, across many products, at many deal sizes — which makes every improvement to the method compound across your whole book instead of one funnel.
The leverage
One method, ten client accounts
The economics of learning a GTM system change entirely when you run it for a dozen products instead of one.
Leverage across every account
You already run go-to-market for other people. The same dossier, signal library and approval rhythm applies to client one and client ten — the work you do learning it is amortised across your whole book, not spent on a single product.
White-label dossiers
Every dossier exports under your brand: your logo, your cover, your commentary. The quotes and source URLs stay intact, because the credibility comes from the client being able to click through and read the review themselves.
Ten client workspaces
Separate segments, separate prospect lists, separate suppression rules, separate attribution. Isolation is enforced by row-level security in Postgres rather than by a filter someone might forget to apply.
Multi-product usage
Agencies don't run one motion. Run outbound for a $200/mo SaaS client, a $3k/mo services client and your own new-business pipeline from the same account, each routed to the motion its deal size actually supports.
The best pitch deck is a document about them.
Every agency pitch looks the same: case studies, a process diagram, a team page. A Pain Dossier is the one thing a prospect cannot get from your four competitors — their own market's complaints, in their own market's words, with links back to every source.
It costs us about $3 to produce and roughly nothing to reuse across every prospect in that market. Which means you can hand one over before anyone has agreed to a call.
- Ranked by how often and how angrily each theme comes up
- Attributed to the specific competitor it's about
- Verbatim quotes, never paraphrased, always linked
- Under your brand, ready to attach to a proposal
Pain Dossier · UK & US SEO agencies
Your logo here
Reports nobody can read
“Technically correct and completely unreadable to my client.”
Trustpilot · Mar 2026
Per-keyword pricing punishes growth
“We got charged more for succeeding. That's a strange incentive.”
r/bigseo · Feb 2026
No AI-search coverage
“It tracks Google beautifully and ChatGPT not at all.”
Clutch · Apr 2026
How to use it
Three touches to a new retainer
The same sequence we use to win agency clients ourselves. It works because the first two touches ask for nothing.
The dossier, with no ask
“I mined 340 public reviews of your competitor and six months of their subreddit. Three complaints come up over and over — here they are, with the quotes and links. Thought it'd be useful whether or not we ever talk.” Attach it. Ask for nothing.
The bridge, four days later
“I also have 60 companies currently showing signals of exactly complaint #2. Want that list?” You are now offering the second useful thing before you have asked for the first meeting.
The pitch that isn't one
By this point you have handed a prospective client two artifacts about their own market that their incumbent agency never produced. The proposal writes itself, and you have proof you can do the work.
Honest routing
Not every client should be doing outbound
Deal size decides the motion. We route each workspace at onboarding rather than letting a client find out in month two — telling a $19/mo product that cold email will work is how you lose the retainer.
Under $50/mo
Content, not sends
Self-serve and community-led
Channel map plus a pain dossier for positioning and content. Cold email usually loses money at this price — the arithmetic rarely closes, and we'll tell you rather than sell you a seat.
$50 – $500/mo
Sweet spot200–400 / week
Personalised outbound
The full pipeline: discovery, enrichment, signals, dossier, drafts, approval, export. This is what the product is built for.
$500 – $5k/mo
50–100 / week
Signal-triggered, multi-threaded
We surface the accounts and the evidence; your strategists write the final mile and multi-thread each account with several contacts.
Over $5k/mo
20 accounts total
Account-based
Research engine only. Twenty named accounts, deep dossiers, humans on everything. Use us for intelligence, not volume.
A GTM tool that admits when its own channel is wrong is worth more than one that doesn't. Honest routing at onboarding is cheaper than a refund and a bad review — for us and for you.
The agency plan
$999/mo
Ten client workspaces, white-label dossiers, 5,000 drafts a month and priority support. That's under $100 per client account, before you've billed anyone for the strategy work it replaces.
Before you buy
Three things we won't pretend about
We don't send for you
Approved batches export to your own Instantly or Smartlead account. We deliberately don't own your domain reputation — you do, and so does your client.
Some client markets have nothing to mine
No public reviews, no forums, no reviewable competitors means no dossier worth handing over. We flag it at onboarding for that workspace instead of quietly producing something generic.
The approval hour is per workspace
Ten clients means ten batches to read. Budget roughly an hour a week per active client. If that sounds like a lot, it's the same hour a good strategist already spends — just with the research already done.
Pick your hardest client.
Send us one client's URL and we'll mine their market's public complaints — ranked, quoted and sourced, white-labelled if you want it. Useful in your next review meeting whether or not you ever buy.
Free · no card · yours to keep